Who we are

Our Story

LISH was born from one simple truth: style isn’t about chasing trends, it’s about unlocking the power of who you already are. Founded by Melissa Goodwin, fashion designer, global entrepreneur, YouTube creator, and lifelong deal-hunter, LISH was created to help women step into their boldest, most authentic selves through the clothes they wear every day.

What started as a vision in Melissa’s own closet has become a global movement: a system that blends fashion, psychology, and empowerment to transform not just what’s in your wardrobe, but how you show up in your life.

Our Mission

We believe feeling good is your superpower and one of the best ways to ignite that is through feel good fashion.

Our mission is to give every woman the tools, confidence, and clarity to build a wardrobe that reflects her true essence so she can built a life she loves.

What Makes Us Different

LISH isn’t another trend-based style quiz or one-size-fits-all fashion formula.
It’s a signature system grounded in behavioral psychology, designed to reveal your core style identity and the levers you can pull to express it in everyday life.

We don’t believe in rules — we believe in resonance. Every tool, quiz, and blueprint we create is designed to help you feel more like yourself, not less.

Our Promise

When you step into LISH, you’re not just choosing clothes.
You’re choosing confidence and freedom.
Our dream is that LISH helps you choose to show up fully as the woman you were always meant to be.